ecu mkt5325 applied digital marketing ethical business

Task:
Unit Learning Outcomes
On completion of this unit students should be able to:
1. Appraise digital and social media marketing tactics and/or strategies in the development of an onlinepresence in a global business environment.
2. Assess an authentic social media marketing campaign to identify areas of success and propose recommendations for improvements.
3. Apply judgement and justify ethical business decision making in the planning and managing of social media and digital projects in diverse context.
4. Create a digital and social media marketing plan that addresses the challenges involved in planning, developing, implementing and controlling an organisations marketing strategy.
Course Learning Outcomes
1.Demonstrate mastery of a global body of marketing knowledge and practice, including knowledge of research principles and methods.
2. Apply critical thinking and technical skills to solve authentic marketing problems.
3. Independently initiate, plan and execute a substantial project to meet agreed deliverables

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