csu mkt550 global marketing comprehensive international marketing plan

Task
This assessment requires you to develop the remaining sections of a comprehensive international marketing plan for your selected organisation in the new Asian country target market.
The aim is to recommend a marketing mix strategy that will enable the organisation to achieve its objectives in the new market. This includes:
objectives for the first 12 months of your plan;
strategic recommendations for the 4Ps (or 7Ps), including the extent of standardisation vs. adaptation with respect to domestic or other international marketing plans already in place; and
plans for managing, measuring and controlling the international marketing effort.
Learning Outcomes
This assessment task will assess the following learning outcome/s:
be able to analyse the elements of the global marketplace.
be able to critically evaluate global marketing opportunities.
be able to interpret and assess the impact of marketplace variables on marketing practice in the global marketplace.
be able to select markets and justify market entry options.
be able to effectively communicate recommendations of a global marketing strategy.
The final project will expect in-depth engagement with relevant international marketing knowledge and will help students build skills required for work in this expanding field.
This assessment has been designed to:
demonstrate the application of the knowledge gained in the subject to the development of strategies and marketing mix elements in an international market; and
allow you to develop your information searching and critical thinking skills; and provide you with further experience in academic writing.
On successful completion of this Assessment, you should:
be able to create justifiable and effective marketing strategies.

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