creative and innovative management scenario the need to innovate is propelled by

Scenario
The need to innovate is propelled by the demands of increasingly competitive markets and the need for organisations to improve their competitive advantage in these markets. In response, companies can reduce costs, improve quality, increase productivity or effect innovation.

You are a senior project manager in any one of the global organization mentioned in the brackets [Procter and Gamble, Unilever, or Nestle] that specializes in Fast moving consumer goods [FMCG]. The company produces a range of products from detergents to chocolates. Your research and development department has recently developed a Fat Free, Sugar free Sweet Chocolate. In a meeting you have briefed the CEO about the new business opportunity. He has asked you to prepare and submit a report with all the executions required with deadlines, for his consideration and approval.
In your report include the following: Give brief information about any one of the above mentioned company in the bracket. (Max. 1 page)
Note: Those candidates who want to discuss their own company and innovative product can do so. Do give a profile of your company and innovative product.
Task 1
Understand the importance of creative and innovative management in organizations
1.1. Evaluate current creative and innovative management processes in an organisation
1.2. Explain how to lead others to positively embrace innovation and change
Task 2
Be able to support creative and innovative management processes for an organization
2.1. Assess the influence of vision and mission on generation of creative and innovative management processes in an organisation
2.2. Use analytical tools to identify potential creative and innovative management ideas
2.3. Assess risks and benefits of creative and innovative management ideas
2.4. Use change models to support the implementation of creative and innovative management ideas
Task 3
Be able to influence others to effect change in an organization
3.1. Produce an appropriate rationale to persuade stakeholders of an organisation of the benefits of a creative and innovative management idea
3.2. Communicate a creative and innovative management idea to stakeholders of an organisation
3.3. Establish key goals and priorities for implementation of a creative and innovative management idea using feedback from stakeholders
Task 4
Be able to plan to overcome barriers to implementation of creative and innovative management ideas in an organization
4.1. Assess the barriers to the implementation of a creative and innovative management idea in an organisation
4.2. Plan a strategy to overcome identified barriers to the implementation of a creative and innovative management idea in an organisation
4.3. Explain how a strategy plan for overcoming barriers will ensure innovative change is achieved
4.4. Communicate a strategy plan for overcoming barriers to relevant stakeholders in an organisation

Read less