• Create a blog using the Blog Feature (link above) on your chosen product or service to bring about awareness to your business.
• Include 400-500 words in your Blog that will bring about awareness to your business and engage your readers.
• When using the Blog Feature in Blackboard, your name will be saved when you finish and select ‘Post Entry’. If you are attaching a blog from another service, be sure to name your attachment as “FirstName_LastName_Week 6 Homework” in your blog post entry.
• Feel free to share your blogging experiences in the Coffee House Chat with your peers.

ADDITIONAL CLARIFYING INSTRUCTIONS:

• You cannot use your personal pages for any of these homework assignments. I know the instructions above say you can, but I cannot change those. So, I am providing extra instructions here that you need to follow.
• You MAY use an already existing business page for the service or product as long as that page aligns with the homework projects. In other words has the business /service name in the link.
• Be sure your newly created page has the business (service) name as the link and/or the product name as (in) the link.
• Be sure to direct people somewhere to order (meaning provide the link to your business website so they can click-through to make the actual order). This will be essential for conversion analytics.
• Be sure to answer ALL parts (elements) of the instructions clearly in order to earn the most points possible. Use the rubric below as a guide.

RUBRIC: 30 points 

1. Create a Blog using the Blog Feature (link above) about your chosen product or service to bring awareness (that means talking about your mission and values too). Be sure to put a creative title on it that relates to the product, service and/or business). Points = 10
2. Write an Engaging 400-500 word blog. Don’t forget to include items that make it engaging such as images, creative subheadings, and engaging writing. (This is a good place to talk about how your product answers consumer needs and aligns with their values, your own ‘why’ for selling this product/creating this company and your company mission and values, plus the product/service/business quality and more…Remember the goal with blogs is to create curiosity and provide information.) Points = 10
3. Provide a call to action and website link for ordering/information. Points = 4
4. Word count. Points = 1
5. Writing mechanics issues. Points = 5