Create a 7 pages page paper that discusses developing management capability. Your first lines, therefore, should be creative, exciting and interesting.b) These next lines are good, and they can be eff

Create a 7 pages page paper that discusses developing management capability. Your first lines, therefore, should be creative, exciting and interesting.

b) These next lines are good, and they can be effective if said with a passion that will show the listeners how significant a small percentage (like 2 per cent) can be when considered in the context of the base amount which, in this case, is 1.2 billion in euro. Assuming that these figures are all well-researched and accurate, this part should serve to be when you – the speaker – convince the listeners that what you are presenting is worth looking into. The presentation slides used to highlight these lines should show pictures of the market that the listeners would want to tap. Without such critical slides, the important point relayed by this part of the presentation – the market you want them to target – will just be missed by the listeners.

c) These lines should never be said, “What sort of things do I mean by informational-educational? This is not the best example, but it will help to illustrate the idea: Sotheby’s has produced a video guide to eighteenth-century French furniture.” They are ineffective points that will only ruin your presentation. These lines give your listeners the feeling that your presentation is not the best that you can give or do. Citing examples to make things clear would be effective only if the examples used for the purpose are the best and the most fitting. It is one big blunder to use second-best examples to illustrate a point, and it is another equally big blunder to actually tell the listeners that the example you are about to name is actually not the best. To be persuasive and convincing, your listeners should be made to feel that you took pains to put together for them a great presentation that contains accurate data and intelligent choices of words, examples, and layout of the slides.

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