Create a 3 to 4-page (800 – 1200 word) essay responding the following questions based on the Starbucks case:

1. Include an introduction with brief background and previewing what will be covered and a conclusion briefly summarizing major assessments.
2. What were the most important factors behind Starbucks decline in 2007 and 2008? How much of this did Schultz see in 2007? In 2008? Which factors were less obvious?
3. What were the most important aspects of Starbucks transformation? Why did these matter to the survival and transformation of the company? How generalizable are such initiatives in the broader context of business turnarounds?
4. Include examples to support your assessments with at least one from a company other than Starbucks.

Use of course theory: use at least 3 citations and 2 references, one of them being the textbook. Clearly apply services marketing concepts from chapter 1 -13 of the textbook.

Length: Essay from introduction to conclusion is 3 to 4-pages (800 – 1200 words).

WRITING CLARITY, MECHANICS

Writing:use APA formatting. Source all references with in-text citations and a references page. Write clearly and free from major construction or writing mechanics error