Create a 12 pages page paper that discusses service design and delivery of commercial hospitality. Over multiple generations, this industry has always relied upon its customers in the field of revenue generation (British Hospitality Association, 2014). However, the rapid change in customers’ tastes and preferences has certainly contributed to raising business market competition to a considerable extent (Pizam & Holcomb, 2013).

In alignment with the increased level of competitiveness, tourism and hospitality organizations have to invest a significant portion of their time and resources towards the development of appropriate service provision strategies through which they can place their brand image within customers’ minds. However, multiple situations can be witnessed wherein numerous attempts made by the major tourism and hospitality organizations turn out to be a complete failure. Certain predictions in this context point out the existence of appropriate loopholes within the service delivery patterns of such hospitality organizations (Hassanien & et. al., 2010). The existence of these sorts of loopholes eventually turns out as huge losses both in terms of finance and reputation (Atsutsey & Tandoh-Offin, 2013).

With this concern, the discussion in the essay will majorly focus on comparing and contrasting the service delivery patterns within multiple tourism and hospitality organizations for finding out the types of services that will require appropriate standardization and customization. The discussion will also put emphasis on analyzing the techniques through which the standardized and customized services can be utilized for attracting a greater count of customers.

Tourism and hospitality organizations in this present day scenario significantly rely on their respective service type creativity for attracting customers.&nbsp.