Compose a 750 words assignment on beliefs of e-commerce. Needs to be plagiarism free! Comfort Bikers adopted many advertising and marketing techniques to sustain profitability and enjoy customer loyalty without any success though. In the light of highly advanced technologies that are making their presence felt, Comfort Bikers needs to soon get its act together and come up with a business plan focusing to cash on fast emerging e-commerce practices, especially through the use of a website created for their brand name. Creating a website and making sure that it serves the desired objectives and business perspectives, it’s important that business model and the technology used to create the website is strategically thought out and well planned in advance (wps.prenhall, 2010). Most famous online business models that have been modified by businesses to suit their specific needs are Product Sales, Service Sales, and Information Delivery. Comfort Bikes though can adopt a business model that should assist them not only in making profits, but also in ensuring sustained profitability and overall growth. From this perspective, it’s most advisable for the company to come up with a business model that effectively integrates the features and advantages of the three mentioned models above. Its business model should serve customers of all three categories. ones seeking to buy a bike or get the servicing done of their owned bikes or customers intending to gain information about their various options regarding bikes. Internet presence will ensure open communication with customers, enable superior customer relationship by improving the services provided, and will also help the company expand its business horizons. Quick information, improved feedback and suggestions, and more channels of revenue increase will be available for Comfort Bikes to ensure successful sustenance in today’s chaotic economy. Creating a website for business expansion is not only worthwhile in its perspective customer reach, but also is one of the most financially viable options. The required functionality of the websites to start with would not require more than five pages, one each dedicated to receiving new orders, servicing orders, information assistance, customer assistance, and business associations respectively. This will ensure clear and comfortable navigation for all the potential stakeholders in the Comfort Bikes (energizingentrepreneurs, 2010). At the end, the investment needed in getting the website up would not be profoundly expensive as the requirement of the technical specification will include generic software like Adobe Flash Player, Illustrator, and Point-Order Software for e-commerce transaction including the payment gateways etc. Hardware requirement will include a server, printer, and scanner to maintain and record hard copies of orders, receipts etc.. Adapting the business model to expand its customer reach through the most happening and evergrowing marketing tool, Internet, would ensure rapid success for Comfort Bikes. The website will also give the company an ideal platform to grow and gain sustained competitive edge in future. References Digital Enterpreises. (2010). Business Models on the Web. Retrieved November 24, 2011, from http://digitalenterprise.org/models/models.html Energizing Enterpreneurs. (2010).