Complete 8 pages APA formatted article: Sales and Distribution Management. If the time and resources are well managed and the working relationship between the team members is good then the company can perform well in sales and distribution and can cater to their desired target market.

Sales and distribution is not an easy task as there are many competitors in the market that are waiting to get the opportunity to prove that their product is the best in the market (Panda et al., 2005). The management of the company needs to determine who is the right person to carry on these responsibilities to market and sell the products? Selling and distribution are always effective when the deal is communicated personally from one person to another. In the given case study, which was related to a new employee, her responsibilities and tasks and the way she will be performing her duties (Gupta, 2009).

Rosina (new employee) gathered a few points, which were about the things that she knew about pet specialty stores. Rosina earlier worked with one of the leading suppliers of pet foods in Australia as a sales rep. She had firsthand knowledge about the market in which the firm supplied its products. She had three years of experience and was aware of the market trends in which the products were supplied. Rosina was a part of the pet foods market and knew about the stores, which were involved in the sales of the best pet foods. She managed to figure out the amount of stock these stores have with them and the wide range of different products they keep satisfying their customers. She figured out about the operating activities of the store, which is different from supermarkets and the number of customers that come for the purchase of goods in the market. Rosina collected all the information through her experience in the same business of pet food and her personal contacts from the previous job. This list of information can help Rosina to carry on with her in ease. Rosina obtains the information about the differentiation between the pet stores and supermarkets.