Complete 6 pages APA formatted article: Introduce a New product to Potential Market.

Complete 6 pages APA formatted article: Introduce a New product to Potential Market. It is an existing product of Goodness Superfoods and the marketing team is aiming to create brand stock in the 800 Coles Australian based supermarkets. Such a marketing plan will be including certain plans to attract the customers of the Coles market.

Goodness Superfoods are adopting a direct selling approach and social media portals for promoting healthier snacking cereal bars in the Coles supermarkets of Australia. The direct selling approach will be targeting regular visitors to supermarket stores (Cousins and Lawson, 2007).

The firm can use collaborative strategies with Coles supermarkets in order to advertise the “Better For U! Wild Berries & Yoghurt Bars”. Leaflets, bill backs, and E-commerce sites of the Coles can be used to attract potential customers.

Apart from this, Goodness Superfoods is planning to use an in-store promotional system that includes signage and digital displays outlining the features of the new product. Moreover, interpersonal promotion will be used to attract potential customers. Goodness Superfoods is planning to adopt the pre-mentioned policy along with sponsoring the anniversary of Coles stores. The entire marketing plan of the firm will be completed within 16 months.

Goodness Superfoods is one of the major Australian breakfast cereal and fitness foodstuff producers. Their brand image is mainly outlining high-quality products and tasty food products for Australian customers. They are aiming to provide Australians customers with healthy food grains. The nutritious breakfast range is attracting busy customers. Goodness Superfoods have developed their brand image with the help of natural ingredients which increases nutritious factors in the cereals and health foods offered by the firm. Therefore, it will create a brand perception among the customers (Filieri, 2013). Goodness Superfood will get the advantage of their brands in promoting new cereal bars in the Coles supermarkets.

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