Complete 6 pages APA formatted article: Introduce a New product to Potential Market.

Complete 6 pages APA formatted article: Introduce a New product to Potential Market. It is an existing product of Goodness Superfoods and the marketing team is aiming to create brand stock in the 800 Coles Australian based supermarkets. Such a marketing plan will be including certain plans to attract the customers of the Coles market.

Goodness Superfoods are adopting a direct selling approach and social media portals for promoting healthier snacking cereal bars in the Coles supermarkets of Australia. The direct selling approach will be targeting regular visitors to supermarket stores (Cousins and Lawson, 2007).

The firm can use collaborative strategies with Coles supermarkets in order to advertise the “Better For U! Wild Berries & Yoghurt Bars”. Leaflets, bill backs, and E-commerce sites of the Coles can be used to attract potential customers.

Apart from this, Goodness Superfoods is planning to use an in-store promotional system that includes signage and digital displays outlining the features of the new product. Moreover, interpersonal promotion will be used to attract potential customers. Goodness Superfoods is planning to adopt the pre-mentioned policy along with sponsoring the anniversary of Coles stores. The entire marketing plan of the firm will be completed within 16 months.

Goodness Superfoods is one of the major Australian breakfast cereal and fitness foodstuff producers. Their brand image is mainly outlining high-quality products and tasty food products for Australian customers. They are aiming to provide Australians customers with healthy food grains. The nutritious breakfast range is attracting busy customers. Goodness Superfoods have developed their brand image with the help of natural ingredients which increases nutritious factors in the cereals and health foods offered by the firm. Therefore, it will create a brand perception among the customers (Filieri, 2013). Goodness Superfood will get the advantage of their brands in promoting new cereal bars in the Coles supermarkets.

Show more







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10

Academic Pros