Part 1: Executive Summary Although this is the first section of your marketing plan, it should be the last thing that you write. The executive summary is a short, concise description of the main points of your plan. Think of it as a hook for busy readers and prepare it with your readers in mind. Part 2: Overview A. Overview of the Business Provide a […]

Your report must include the following: Identify the strategic objectives for the company in terms of their digital marketing strategy. What is the company trying to accomplish with these efforts? What evidence did you find to suggest these objectives? Is digital marketing actually suited to that strategy? Briefly identify the key digital platforms in which you believe the company is engaging with customers. Describe the […]

Your Assignment: BREXIT – Discuss what this means for marketing companies in the UK doing business in the EU. 1. Specifically, site 2 authorities (other than the writer above) and what they have to say about the implications of this vote for marketing companies in the UK doing business in the EU. Remember, APA referencing requirements 2. In your own words, discuss the positive aspects […]

To address following two questions, please prepare a max 2 pages document. Dot points are accepted, but make sure the link between answers and theoretical framework used is clear. In other words, ensure you explain why it indicates a particular issue and its effect (positive or negative). Just stating for example that supplier power is high without a reason is not an acceptable answer. Use […]

Task is to prepare a Situation Analysis for the organisation you are currently working in or, if you are not currently working, an organisation with which you are familiar (e.g. a large global company). A Situation Analysis starts the planning process from ground zero and examines and evaluates the environment the organisation is currently operating in: the status quo, in other words. Its typically the […]

Overview: This assessment is a culmination piece, in which you will be given an opportunity to combine the information you have accumulated in Assessments 1 and 2. More importantly, you will need to showcase an understanding of marketing issues related to consumer behaviour such as attitudes, group influences, culture, social class, consumer learning processes, and personal buying decision-making processes. The Task: Based on the scenario […]

Question: Every summer millions of tourists visit London and most of them use the tube to get around the city. During these months the temperature is very high and unfortunately, the air conditioning is not effective so the tube is hot and crowded. There have been tensions on the tubes between the tourists and the local Londoners who are trying to get to work and […]

Students are to select two advertisements that they consider address or illustrate important ethical issues: one for its apparent breach of ethics, and the other for its apparent support of an ethical approach. Students are required to explain the ethical issues, and their importance for business decision-making. Australian advertising only. Read less

Question: Overview Write a report a fully rationalised marketing management plan for a brand/product. You need to demonstrate that you can : 1. Develop a marketing plan based upon awareness of the situation 2. Design comprehensive marketing objectives for real-world marketing activity and plan implementation 3. Propose and evaluate marketing mix activities using tools and frameworks from the course 4. Justify strategic courses-of-action and rationale […]

After completing your required readings, conduct additional research on developed and emerging markets around the world. Then, develop a table comparing and contrasting global consumer buying behaviors. The table must include the following information for each of the articles you have selected: What was the study question(s)? What is the study methodology? (Timeline, quantitative, qualitative, case study, etc.) What is the data collection instrument? (Interviews, […]