Case Study – The Business Value of Trust Consumer trust has become the new battleground for
digital success. To win, organizations need to master the fundamentals of data ethics, manage the
“give-to-get” ratio and solve the customer trust equation, our recent research reveals. Ethics must
become a key performance indicator for every employee who has a direct or indirect connection
with customer data. Short essay report should be prepared on the given Case Study highlighting your views
and arguments towards how organizations can take effective steps for win the digital data ethics
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