BUSINESS POLICY AND STRATEGY

During Unit IV, VI, and VIII, you will be working on an implementation plan for a business. The components within these three units combined will create this plan.

Please take a look at the 30 case studies located in your textbook on pages 370–625. There are multiple corporations that provide a large array of services and products. Please select one of these 30 organizations that interests you. You will use this company for the Unit VI and Unit VIII assignments, as well.

For Part 1, describe the company that you selected, the products/services they offer, and the history of the company. Next, analyze the company’s strategy, mission, and organizational structure. In your analysis, include the information below.

• What does the strategy, mission, and organizational structure say about the company?
• What are the positive aspects of the strategy, mission, and organizational structure?
• What are the company’s short-term and long-term goals?
• What are ways to improve the strategy, mission, and organizational structure?

You will need to reference your textbook and at least one outside source for this assignment. You are encouraged to utilize the CSU Online Library, but you may also use external sources, as long as the source is reliable.

Your project must be a minimum of two full pages in length, not counting the title and reference pages. Include an introduction paragraph.