brighton mk390 marketing across cultures sustainable enterprise

Select an overseas country of interest (but it cannot be the UK, your home country, or the main one selected for assignment 1). You should then address the following 4 points:
1. Based on the theories and concepts from the literature, describe, discuss and interpret what is known, in general, about consumers, customers and managers motivations and behaviour with regards to your chosen responsible enterprise issue.
2. Using your research of what is known from the literature about responsible enterprise issue discussed in point 1, critically evaluate and apply appropriate cultural theories and concepts to explain how and why they might affect motivations and behaviour to your chosen sustainable enterprise issue in your selected country.
3. From your findings discuss the implications of this knowledge of culture and sustainable enterprise issue for SME exporters.
4. Identify any future avenues for further research.

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