After reading the journal article by Geerts amp; Veg-Sala, assess and critique it with respect to its value and usefulness for business executives.

After reading the journal article by Geerts & Veg-Sala, assess and critique it with respect to its value and usefulness for business executives. How would you change the purpose, focus, and research methodology of the article if you were asked to examine the relationship between luxury brands and communication strategy again today?

2. Businesses are beginning to realize that it may be risky to ignore social media (SC) and its underlying opportunity. Fan & Gordon apply a life-cycle framework to explain how social media analytics can address top concerns of managers regarding identifying ROI and creating effective strategies. According to the authors, what types of opportunities do social media analytics offer during the product utilization stage?

Explain! Use one specific example (from your professional experience and/or business viewpoint) to illustrate SC business opportunities.

3. After reading Alaimo (2016), Dutta (2010), and Powell (2015), answer the following questions:

a) Why should senior leaders be heavily involved in understanding and using social media? b) Which SC platforms should leaders be focusing on and why? c) Which communication strategies or tools should leaders use in the social media environment? d) How can SC be exploited during crises?

4. Company leaders realize that customer advocates are extremely powerful marketing channels since people trust and listen to what their peers say. Use the Fan & Gordon paper and the Johnson and Johnson case to elaborate (in several concise paragraphs) on the following question: How can company leaders link social media objectives to their company’s strategic objectives?

5. Research a luxury brand of your choosing (you can choose a brand from any industry – service, manufacturing, and others.) Succinctly explain the brand’s business model (1 product, 2 customers, 3 pricing model). Use three of Fan & Gordon’s key techniques (e.g., sentiment analysis, topic modeling, social network analysis, visual analytics) to analyze how effectively the company uses social media.

Show more

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10

Academic Pros