Compose a 2000 words assignment on understanding of consumer behaviour to attract customers. Needs to be plagiarism free! Notably, with the type of consumers varying, the behavior of their purchasing also changes. Notably, there are two major types of consumers identifiable in almost every market context. i.e. the personal consumer and the organizational consumer (Shodhganga, 2010). As commonly observed, personal consumers attempt to purchase goods and/or services for their personal uses only, and therefore, the purchasing capacity tends to be lesser as compared to organizational customers. It is in this context that as organizational consumers, corporate entities, institutions, and government agencies tend to purchase goods, services, and equipment, which are necessary for running their organization in huge bulks. To be noted in this context, emotions are mostly applied by retailers to attract personal consumers from the target-specific population. It is often considered in this regard that emotions inculcated in promotional strategies tend to trigger the likeness and desirability of the consumers, which in turn helps them to get easily persuaded towards the products being promoted (DeSteno & et. al., 2004). It is this particular thought to be emphasized in the further discussion of the study to examine the advantages of incorporating emotions when persuading consumers to purchase and thereby mold their behavior towards consumption.

Emotion today forms one of the main concepts, which influences consumer behavior effectively to make them purchase goods and services. Emotion is a sensitive part of the people. Consumer behavior involves certain activities, decisions as well as experiences that satisfy consumer needs. The study of consumer behavior is very essential for marketers as it helps the marketers to understand the reasons for buying products from people so that they can improve the strategies to influence consumer behavior as well as attract the customers to buy goods and services. Brand name and brand loyalty are also noteworthy mechanisms to reflect consumer preferences to purchase a particular brand owing to their belief to obtain comfortable features, images as well as good quality of products at reasonable or at least just price (MKTG, 2014). The brand name also functions as an important concept when targeting increased sales of products. It is in this context that through brand loyalty and wider promotion of brand name, marketers often intend to persuade customers’ emotions at their unconscious levels. It is in this context that by targeting the emotions of consumers, marketers are able to attract and link with their desirability as well as likeliness features, which in turn define their demands, tastes, and preferences. Consequently, emphasizing the emotional attributes of the consumers gives an added advantage to the marketers to create a perception amid customers that further persuades them to prefer the offered product/service (Hasan, 2008).&nbsp.&nbsp.