Using the NFCA case study found in the chapter 18 respond to the following:
Considering the number of athletes participating and the number of games played over the three days, ensuring an event like this goes smoothly can be a daunting task. If you were running one of these events, you would want to deliver an excellent event so that participants, spectators, and sponsors would have a good impression of the NFCA and want to return to future Leadoff Classic Events. To do so, you would have to put in a lot of planning to make event day successful.
Hint: Identify a series of moments of truth and conceptualize how to increase satisfaction or reduce dissatisfaction at each point.
Hint: Identify areas where staff will need training and education, and illustrate how staff will be supervised.
Hint: There are many different admission policies, each with advantages and disadvantages. The challenge is to identify the best policy for your event. Communication with spectators will often make or break the experience.
Hint: The key to making sure sponsors are satisfied with the partnership is to underpromise and overdeliver. Identify ways to deliver over and above what was promised.
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