Assignment 2: Utility, Elasticity, and Demand
For this assignment, suppose that you are in charge of designing a product campaign for a new shampoo.
Assignment Guidelines, Part 1
Prepare a 2-3 page paper in Microsoft Word to address the following:
Assignment Guidelines, Part 2
Using Microsoft Excel:
(Tutorials for working with MS Excel and MS Word can be found through theTutoring Services and Tutorials link at the top of the page.)
Remember, quotations, paraphrases, and ideas you get from books, articles, or other sources of information should be cited using APA style. Help with citing sources can be found through the Academic Resources page under Course Home.
Save your MS Word file including your graphs using the filenameLastnameFirstInitial_M2A2 and submit it to the M2: Assignment 2 Dropbox byWednesday, November 30, 2016.
|Assignment 2 Grading Criteria
|Discussed the components of marketing, pricing, and distribution as elements of the campaign.
|Discussed and analyzed the concepts of utility, price elasticity, and demand in relation to the chosen marketing strategy.
|Illustrated the desired effect of the marketing campaign as a shift in market equilibrium with reference to price and quantity adjustments.
|Illustrated how a change in consumer utility affected the price elasticity of demand.
|Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation.
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