1. Choose the industry that you are expecting to enter when you complete your studies. For example, if you are majoring in marketing, a likely choice would be the marketing industry; AND
2. The automotive industry.
Organisations
1. Having researched the broader automotive industry and the industry that you are expecting to enter when you complete your studies, select ONE organisation from Each industry to research in depth to complete the requirements of this assessment item.
DETAILED INSTRUCTIONS FOR PART ONE AND PART TWO
Part One (30%) – Research Report Requirements
1. Briefly describe each industry,
2. Compare and discuss existing leadership in each industry.
3. Thoroughly review leadership challenges facing each industry.
4. Compare and discuss the existing leadership in each organisation.
5. Provide detailed recommendations specifically aimed at improving leadership in each organisation; AND
6. Deliver an academic standard Research Report complete with title page, TOC, Executive summary and references.
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