1. Carefully read the Ivey Business School case: Banking on Social Media. Note: you will need to go onto the Ivey Business School website https://www.iveycases.com/ and purchase a copy of this case (Product Number: 9B14A070) (approximately $AUD5.00).
2. Read the case several times and answer the following questions in your analysis:
How has First National Bank (FNB) used digital and social media to engage with its customers?
What benefits does FNB obtain from investing in a social media strategy?
What lessons can FNB learn about developing and implementing a social media strategy?
Identify important factors for an organisation to consider when using social media to communicate with customers and improve their experience. Use 3-5 secondary sources to support your analysis.
3. You are encouraged to write a first draft of this memo at least one week prior to the due date to ensure adequate time for revision. Please be aware that the writing quality and appropriate referencing will be marked as well as the content
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