1. answer around 100/150 words
What is the difference between reach and frequency?
2. 300 words, needs to have an Introduction/main body /conclusion.
Discuss the role of research in public relations. How has online communication impacted public relations?
3. answer around 100/150 words
What types of media tend to be used in retail marketing communication?
4. 300 words, needs to have an Introduction/main body /conclusion.
What role does targeting, branding and positioning play in the development of message strategy? Evaluation is most useful when based on a model of advertising response. Why is that so? Finally, why are diagnostic research methods becoming more important?
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